The National Public Diplomacy Directorate of the Prime Minister’s Office launched a groundbreaking international campaign this week to commemorate the Bibas family and condemn Hamas’ brutal acts.
With the approval of the Bibas family, the campaign features over 1,000 billboards in major cities worldwide, displaying images of Shiri Bibas-Silverman and her two children, four-year-old Ariel and nine-month-old Kfir, who were cruelly abducted from their home during Hamas’ terrorist attack on October 7th and later murdered in Gaza.
Watch Campaign Media Displayed in Major Cities Around the World:
Showcasing Horrific Terrorist Crimes
The campaign’s central message reads: “Stand Against Pure Evil” Alongside images of the family, the goal is to shock the world and remind people that Hamas terrorism is no different from that of ISIS.
In addition to billboards, the campaign includes awareness videos depicting the horrors of the kidnappings and murders, challenging the global audience with a direct question: “How can the international community still fail to take a stand against this terrorist organization?”
Reaching Millions Within Hours
The campaign has already reached tens of millions of people worldwide. Billboards have been placed in key U.S. cities, including New York, Los Angeles, Washington, and Miami, as well as major European cities, such as London and Berlin. Simultaneously, a broad digital effort is underway to disseminate the campaign’s message across social media platforms.
A Reminder: Hamas = ISIS
The core message of the campaign is to renew global awareness of Hamas’ barbarity and to demand a strong international response. “Hamas, like ISIS, commits horrifying war crimes, and its existence as a political or governing force must not be accepted.”
The campaign aligns with Israel’s ongoing efforts to expose the truth about Hamas’ terrorism, with the hope that it will increase global pressure against Hamas and bolster support for bringing all hostages home. “The world must never forget — share and spread the truth.”
The awareness campaign serves as a powerful exposure of the atrocities of October 7th, urging the world to stand against terror, and break the propaganda narrative of Hamas being so-called ‘freedom fighters’. By looking at Hamas’ brutality in the face, it reinforces the need for decisive international action and unwavering support for justice.
